Project year

2025

Company

Studio. apbt

Scope

Branding

Digital Application

Summary

GROUND F is a YouTube content partner that plans, produces, and manages branded channels. As YouTube becomes increasingly important for business marketing, GROUND F provides end-to-end solutions—from creative talent and production gear to full channel management. With this branding project, I aim to serve as a guiding light, leading GROUND F to lasting success.

Imagery concept

Brining valuable stories to your brand

GROUND F is driven by clear purpose and intentional strength. Through a structured approach, we ensure that our clients’ visions are delivered accurately and without distortion. Our commitment to precision goes beyond a simple promise—it brings authenticity to every step of the process, making each collaboration with GROUND F truly meaningful.

Brand imagery concepts

 

Dynamic film set, serious team work, technologic image.

Brand examples

Small elements can often play a bigger role in clearly expressing a brand’s identity.

Their seriousness and passion for their work were like a flame, creating a sense of excitement and expectation in the client.

Color usage was intentionally left out of the guidelines. The simpler the design guide, the better—especially for companies without dedicated brand management personnel.

 

Color was only used in the finalized graphic backgrounds I created, and it was delivered as is.

I tried to explore a wide range of moods to ensure the design could be used in various contexts.

Studio. line five

Expertise in commercial photography

Next

Copyright 2025. Beomsoo Kim

Imagery concept

Brining valuable stories to your brand

GROUND F is driven by clear purpose and intentional strength. Through a structured approach, we ensure that our clients’ visions are delivered accurately and without distortion. Our commitment to precision goes beyond a simple promise—it brings authenticity to every step of the process, making each collaboration with GROUND F truly meaningful.

Brand imagery concepts

 

Dynamic film set, serious team work, technologic image.

Brand examples

Small elements can often play a bigger role in clearly expressing a brand’s identity.

Their seriousness and passion for their work were like a flame, creating a sense of excitement and expectation in the client.

Color usage was intentionally left out of the guidelines. The simpler the design guide, the better—especially for companies without dedicated brand management personnel.

 

Color was only used in the finalized graphic backgrounds I created, and it was delivered as is.

I tried to explore a wide range of moods to ensure the design could be used in various contexts.

Studio. line five

Expertise in commercial photography

Next

Project year

2025

Company

Studio. apbt

Scope

Branding

Digital Application

Summary

GROUND F is a YouTube content partner that plans, produces, and manages branded channels. As YouTube becomes increasingly important for business marketing, GROUND F provides end-to-end solutions—from creative talent and production gear to full channel management. With this branding project, I aim to serve as a guiding light, leading GROUND F to lasting success.

Copyright 2025. Beomsoo Kim

Imagery concept

Brining valuable stories to your brand

GROUND F is driven by clear purpose and intentional strength. Through a structured approach, we ensure that our clients’ visions are delivered accurately and without distortion. Our commitment to precision goes beyond a simple promise—it brings authenticity to every step of the process, making each collaboration with GROUND F truly meaningful.

 

 

Brand imagery concepts

 

Dynamic film set, serious team work, technologic image.

Brand examples

Small elements can often play a bigger role in clearly expressing a brand’s identity.

Their seriousness and passion for their work were like a flame, creating a sense of excitement and expectation in the client.

Color usage was intentionally left out of the guidelines. The simpler the design guide, the better—especially for companies without dedicated brand management personnel.

 

Color was only used in the finalized graphic backgrounds I created, and it was delivered as is.

I tried to explore a wide range of moods to ensure the design could be used in various contexts.

Studio. line five

Expertise in commercial photography

Next

Project year

2025

Company

Studio. apbt

Scope

Branding

Digital Application

Summary

GROUND F is a YouTube content partner that plans, produces, and manages branded channels. As YouTube becomes increasingly important for business marketing, GROUND F provides end-to-end solutions—from creative talent and production gear to full channel management. With this branding project, I aim to serve as a guiding light, leading GROUND F to lasting success.

Copyright 2025. Beomsoo Kim