Project year

2024, 2025

Company

Studio. apbt

Scope

Branding

Brand application design

Summary

Paint Me is an action painting playground that began in Tainan, Taiwan, created for the free-spirited and expressive MZ generation. Through this project, we aim to go beyond simple visual design and build a playground of identity — a space where the younger generation can discover their true selves and experience a sense of liberation.

Brand application : T - shirts

Staff are not just workers—they are also brand ambassadors. Since they interact directly with guests in the store, how much they love and believe in the brand plays a crucial role.

Born of new trend leader in Taiwan

Tainan is very small but the younger generation’s passionate is bigger than the other countries in Taiwan. But there is a few place for the young in Tainan. That’s why Paint Me rise to the surface.

Physical brand application design

The gradient was the initial visual concept for Paint Me, but it was changed due to practical challenges in application. The shift proved successful— the simplified tone not only made it easier for brand managers to use, but also better captured the visual identity that suits Paint Me.

Unleash your joy through spontaneous, shared creativity

Key graphic visual concepts

Moth orchid, Font, Paint marks

Brand applications : Window decal design.

The banyan tree and moth orchid are plants that symbolically represent Tainan. I reinterpreted these two elements in a graphic tone that aligns with the spirit of Paint Me.

Brand application : Paint can & AI content

Brand application : Business card

Brand application : Business card

Dorothy Works

Professional guide to video production

Next

Copyright 2025. Beomsoo Kim

Project year

2024, 2025

Company

Studio. apbt

Scope

Branding

Brand application design

Summary

Paint Me is an action painting playground that began in Tainan, Taiwan, created for the free-spirited and expressive MZ generation. Through this project, we aim to go beyond simple visual design and build a playground of identity — a space where the younger generation can discover their true selves and experience a sense of liberation.

Brand application : T - shirts

Staff are not just workers—they are also brand ambassadors. Since they interact directly with guests in the store, how much they love and believe in the brand plays a crucial role.

Born of new trend leader in Taiwan

Tainan is very small but the younger generation’s passionate is bigger than the other countries in Taiwan. But there is a few place for the young in Tainan. That’s why Paint Me rise to the surface.

Physical brand application design

The gradient was the initial visual concept for Paint Me, but it was changed due to practical challenges in application. The shift proved successful— the simplified tone not only made it easier for brand managers to use, but also better captured the visual identity that suits Paint Me.

Unleash your joy through spontaneous, shared creativity

Key graphic visual concepts

Moth orchid, Font, Paint marks

Brand applications : Window decal design.

The banyan tree and moth orchid are plants that symbolically represent Tainan. I reinterpreted these two elements in a graphic tone that aligns with the spirit of Paint Me.

Brand application : Paint can

& AI content

Brand application : Business card

Brand application : Business card

Dorothy Works

Professional guide to video production

Next

Copyright 2025. Beomsoo Kim

Project year

2024, 2025

Company

Studio. apbt

Scope

Branding

Brand application design

Summary

Paint Me is an action painting playground that began in Tainan, Taiwan, created for the free-spirited and expressive MZ generation. Through this project, we aim to go beyond simple visual design and build a playground of identity — a space where the younger generation can discover their true selves and experience a sense of liberation.

Brand application : T - shirts

Staff are not just workers—they are also brand ambassadors. Since they interact directly with guests in the store, how much they love and believe in the brand plays a crucial role.

Born of new trend leader in Taiwan

Tainan is very small but the younger generation’s passionate is bigger than the other countries in Taiwan. But there is a few place for the young in Tainan. That’s why Paint Me rise to the surface.

Physical brand application design

The gradient was the initial visual concept for Paint Me, but it was changed due to practical challenges in application. The shift proved successful— the simplified tone not only made it easier for brand managers to use, but also better captured the visual identity that suits Paint Me.

Unleash your joy through spontaneous, shared creativity

Key graphic visual concepts

Moth orchid, Font, Paint marks

Brand applications : Window decal design.

The banyan tree and moth orchid are plants that symbolically represent Tainan. I reinterpreted these two elements in a graphic tone that aligns with the spirit of Paint Me.

Brand application : Paint can

& AI content

Brand application : Business card

Brand application : Digital design

Dorothy Works

Professional guide to video production

Next

Copyright 2025. Beomsoo Kim